Comments on: The Grand Lodge of Arizona http://www.freemasoninformation.com/2009/04/the-grand-lodge-of-arizona/?utm_source=rss&utm_medium=rss&utm_campaign=the-grand-lodge-of-arizona A Masonic Web Magazine about the Fraternity of Freemasonry Mon, 06 Feb 2012 15:07:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: mtadmin http://www.freemasoninformation.com/2009/04/the-grand-lodge-of-arizona/comment-page-1/#comment-367 mtadmin Mon, 13 Apr 2009 14:47:12 +0000 http://www.freemasoninformation.com/?p=2374#comment-367 Tom, your right in the question of the conversion, but really, isn't that the point of an informational site? If it were a Girl Scout Troop, they'd have a link to "Buy Cookies", so I think its safe to say that the purpose of the site is the potential of conversion. To convert the visit into an action. Not that the action woudl be an application, but that there woudl be a "next step" in the process. And, I was amazed at how few of the blog sites out there had any contact info. I think it may be one of the more over looked aspects of a site. Thankfully, the GL of AZ does have their info at the bottom of every page, but its out of context to the main "How to Join" page. Tom, your right in the question of the conversion, but really, isn’t that the point of an informational site? If it were a Girl Scout Troop, they’d have a link to “Buy Cookies”, so I think its safe to say that the purpose of the site is the potential of conversion. To convert the visit into an action. Not that the action woudl be an application, but that there woudl be a “next step” in the process.

And, I was amazed at how few of the blog sites out there had any contact info. I think it may be one of the more over looked aspects of a site.

Thankfully, the GL of AZ does have their info at the bottom of every page, but its out of context to the main “How to Join” page.

]]> By: Tom Accuosti http://www.freemasoninformation.com/2009/04/the-grand-lodge-of-arizona/comment-page-1/#comment-366 Tom Accuosti Mon, 13 Apr 2009 14:23:57 +0000 http://www.freemasoninformation.com/?p=2374#comment-366 <blockquote>Ultimately the site does nothing to help convert the viewer into a lodge visitor, let alone a petitioner. There is no off link to “contact us for more info”, “submit your name and info on line”, or even a phone number for someone to call with questions.</blockquote> "Convert"? Really putting the advertising/marketing spin on it, aren't we? I'm always amazed at the number of websites out there - Masonic or not - that neglect to have some point of contact for those with more questions. I discovered this on a York Rite site last year. I mean, come on guys - y'all managed to get a website up, you can't put up a few names and emails?

Ultimately the site does nothing to help convert the viewer into a lodge visitor, let alone a petitioner. There is no off link to “contact us for more info”, “submit your name and info on line”, or even a phone number for someone to call with questions.

“Convert”? Really putting the advertising/marketing spin on it, aren’t we?

I’m always amazed at the number of websites out there – Masonic or not – that neglect to have some point of contact for those with more questions. I discovered this on a York Rite site last year. I mean, come on guys – y’all managed to get a website up, you can’t put up a few names and emails?

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